since 1976
since 1976
The Goodyear Tyre and Rubber Company named Andy Traicoff as the Vice President Consumer of Goodyear’s Asia Pacific business unit, effective 1 November, 2019. He was Vice President, Customer Experience of the company’s Americas business unit since October 2018.
In nearly 20 years of service at Goodyear, Traicoff has held a wide variety of leadership roles throughout the North America and Americas SBUs, including e-commerce, brand marketing, customer marketing, IT, sales, business development and customer experience. Additionally, he helped establish category management as a practice for Goodyear, which transformed the companies’ go to market strategy in the consumer replacement business.
Traicoff will report to Ryan Patterson, president of Goodyear Asia Pacific. He is a graduate of Kent State University, where he earned his bachelor’s degree in Communications and later an MBA degree.
